Jobs as marketing & social media manager

Marketing & Social Media Manager Create awareness

As a Marketing & Social Media Manager, you are responsible for corporate communications. Whether and how many new guests find their way to the company is virtually in their hands.

What are the tasks?

Marketing & Social Media Managers are responsible for communication processes of their company on the social web and the marketing of the company. On platforms such as Facebook, Twitter, Instagram and Co. they respond to questions or criticism. They write posts and research new topics. Through publications and campaigns, they try to raise awareness for their company and tap into new customer groups. They use special software to monitor the success of these measures and then create analyses and reports for improvements.

What are the requirements?

There is no fixed training for the profession of Marketing & Social Media Manager. Often, this profession is preceded by a university degree or many years of professional experience in the field of marketing and PR. As a marketing & social media manager, you should have specialist knowledge of social networks, search engine optimization and the basics of IT. In addition, one should be communicative, flexible and creative. In particular, a high web affinity and fun in editorial work are prerequisites for this profession.